Project overview
This project was mainly focused on the visuals and UI design. I started doing some benchmarking and deciding which audience this gym was going to target. Later I started a moodboard where I experimented with various color palettes and fonts.
I also wanted to achieve a big impact with the hero image. I chose to play with the UX copy and the image at the same time, giving the optical illusion of the letters combined with the silhouette of the girl.
Colors & typography
I wanted a typography and a color palette that was lively and bold. Since the gym is focused on acrobatic sports such as: acrobatic gymnastics, cheerleading, trampoline, parkour, tumble, aerial circus, etc
Logo
I also decided to make a logo that conveyed the same thing. From the name to the appearance, it had to convey dynamism and movement. After several sketches and iterations I was happy with the final logo and its variants.
Design system
As for the design system, it also should transmit movement, which is why I chose figures with diagonal inclinations. I I followed this same concept throughout the page.
Final design
Here's the figma file i delivered to the web development students, who were in charge of making this page real.